When purchasing high-end gear, it’s not uncommon for manufacturers to include a little swag in the box. It makes the customer feel a bit better about the amount of money that just left their wallet, and it’s a great way for the manufacturer to build some brand loyalty and perhaps even get their logo out […]
In the “Automate the Freight” series, I’ve concentrated on stories that reflect my premise that the killer app for self-driving vehicles will not be private passenger cars, but will more likely be the mundane but necessary task of toting things from place to place. The economics of replacing thousands of salary-drawing and benefit-requiring humans in […]
You may have heard the phrase “flip-chip” before: it’s a broad term referring to several integrated circuit packaging methods, the common thread being that the semiconductor die is flipped upside down so the active surface is closest to the PCB. As opposed to the more traditional method in which the IC is face-up and connected […]